A China-based translation company needed help on marketing strategy and execution, the company had spent thousands of marketing dollars to no or little effect, Wasif did the marketing review, devised what could be the correct strategy for the company, proposed a marketing plan that included website overhaul and strategic alignment since the marketing team working on the project had added lots and lots of content pages to the corporate website only to bog down and minimum transparency and control, Wasif restructured and rebuilt both the online presence and the marketing team to develop into a transparent and manageable marketing system for company management, the revamp and new launch resulted into leads and revenue stream to contribute towards hitting the marketing break-even and beyond.

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Name Date 05 Sun 2017 Categories Case Studies Author Webkola!